Olympics-inspired events for the creators of Candy Crush.
# Brand Experiences
King asked HoD for an original Olympics-inspired event program for up to 200 players and spectators at their annual gathering in Barcelona.
Thrown into a world of colour and pure playfulness, the Kingsters competed in marshmallow tower building, paper plane throwing and went head to head in a Disco Royal Rumble. The result? They all candy-crushed it.